This course is designed to give a clear and overview of tourism and hospitality as an ecosystem and goes beyond the usual closed-concept of tourism. It introduces the concepts and terms that are common throughout the different sectors.
What is macro tourism?
Macro-tourism is basically characterized by comprehensiveness, openness and interaction.
What do you expect in micro perspective of tourism and hospitality?
It is an in-depth study of the nature and distinctive characteristics of each market segment of the tourism industry, client profiling including travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. …
What is the importance of macro perspective?
Research from a macro perspective focuses on changes in economy or on organisational change. It helps to explore the role of lifelong learning and workplace learning in society as well as to define required competences in different professions.
What is macro environment in hospitality industry?
Macro-environment trends are external factors over which the industry has no control that might affect its performance and strategies. There are many currently affecting the hospitality industry and its providers. … Green policies: Pressure to create environmental and sustainable practices and programs.
What is micro & macro?
These two words and prefixes sound similar, but have opposite meanings. Macro refers to something that is very large scale. Micro refers to something miniscule.
What are the 4 different perspective of tourism and hospitality?
According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community.