Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations.
What are the different niches of tourism?
What is niche tourism?
- Adventure tourism.
- Movie location tourism.
- Heritage tourism.
- Art tourism.
- Wine tourism.
- Golf tourism.
- Tribal tourism.
- Nature tourism.
Why is niche tourism popular?
Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism: There are relatively low numbers of tourists. They are genuinely interested in seeing the destination as it is, rather than demanding changes to it such as more hotel facilities.
What are the characteristics of niche tourism?
Characteristics of Niche Tourists are:
Motivated by a desire to engage in new or existing interests in a novel or familiar location. The opposite of mass tourism; Tourism has undertaken for a specific or distinct reason; and. Having emerged because of the desire to deliver a more sustainable tourism product.
What is traditional and niche tourism?
Traditional and Niche Tourism
In this tourism, local language preparation and the study of local culture and norms is recommended. It generally takes the form of social activity being large number of people involved. It is a personal, family, or friends’ activity being small number of people involved.
Which of the following are niche tourism products?
Work of Eco & Wildlife Tourism,MICE Tourism,Sustainable Tourism,Cruise Tourism,Golf Tourism,Polo Tourism,Medical Tourism,Wellness Tourism.
What is the difference between niche tourism and mass tourism?
Mass tourism (Vainikka, 2013) refers to the act of visiting a destination with large amounts of people at one time, while niche tourism (also referred to as “specialty tourism”) usually focuses on a specific concept or topic, that could be art, food, sports, or whatever else. …
What is an example of niche marketing?
A niche market is a segment of a larger market that you can define through its unique needs, preferences, or identity. For example, vegan face wash is a niche market in the face wash market. No matter what market you look at, you can almost always refine this further and create a series of niche markets.
Is cultural tourism a niche market?
At present, this field of tourism has become a global trend as transportation systems enable people to travel to other countries and continents within hours (Boniface, 2013). … Religion remains an important stimulus for people to travel, but other reasons have also come into play.