In tourism, a niche is a specialised corner of the tourism market. It’s usually based on visitors’ particular interests or needs. … Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences.
What is a tourism niche?
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. … Examples of some popular niche tourism markets include: Agri-tourism: agriculturally-based activities that bring visitors to a farm.
Which of the following are niche tourism products?
Work of Eco & Wildlife Tourism,MICE Tourism,Sustainable Tourism,Cruise Tourism,Golf Tourism,Polo Tourism,Medical Tourism,Wellness Tourism.
Why is niche tourism popular?
Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism: There are relatively low numbers of tourists. They are genuinely interested in seeing the destination as it is, rather than demanding changes to it such as more hotel facilities.
What are the characteristics of niche tourism?
Characteristics of Niche Tourists are:
Motivated by a desire to engage in new or existing interests in a novel or familiar location. The opposite of mass tourism; Tourism has undertaken for a specific or distinct reason; and. Having emerged because of the desire to deliver a more sustainable tourism product.
What is traditional and niche tourism?
Traditional and Niche Tourism
In this tourism, local language preparation and the study of local culture and norms is recommended. … The tourists mainly desire for souvenirs and site-seeing. The tourists desire for experience and knowledge. The tourists may or may not care for local economics, culture, and environment.
What is niche targeting?
Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population. … Niche marketing can be used to reach consumers who can be targeted based on various characteristics, such as demographics, hobbies, occupations, or interest in social or political causes.
Is cultural tourism a niche market?
At present, this field of tourism has become a global trend as transportation systems enable people to travel to other countries and continents within hours (Boniface, 2013). … Religion remains an important stimulus for people to travel, but other reasons have also come into play.
What is niche area?
A niche is a place or position that’s particularly appropriate for someone or something, especially due to being very specific and different from others. … In ecology, niche refers to the position or function that an organism occupies within its environment among other species of plants and animals.
What is niche product in tourism provide 3 examples?
Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences.
What is the difference between niche tourism and mass tourism?
Mass tourism (Vainikka, 2013) refers to the act of visiting a destination with large amounts of people at one time, while niche tourism (also referred to as “specialty tourism”) usually focuses on a specific concept or topic, that could be art, food, sports, or whatever else. …
What is macro niche tourism?
A macro-niche can be defined as a niche that has a larger consumer interest segment (e.g., rural tourism, sports tourism, environmental tourism) while micro-niches reach out to consumers in more narrowly defined groups (e.g., cycling tourism, geo-tourism, gastronomy tourism) ( Robinson & Novelli, 2005 ).
Which type of niche tourism is served in alternative tourism development?
Gastronomy tourism is now considered to be a niche or alternative form of tourism, which has often been included as a new or additional sector of the travel and tourism business (Ritchie and Crouch 2003).
What are the risks associated with niche marketing?
The main disadvantages of marketing to a niche include:
- Lack of “economies of scale” (these are lower unit costs that arise from operating at high production volumes)
- Risk of over dependence on a single product or market.
- Likely to attract competition if successful.
- Vulnerable to market changes – all “eggs in one basket”